Industry Leader Joins Morse Micro Leadership Team in Sydney to Drive Marketing Innovation and Global Growth
SYDNEY, Australia and IRVINE, Calif., DECEMBER 10, 2024 – Morse Micro, the world’s leading provider of Wi-Fi HaLow solutions, today announces the appointment of Andy McFarlane as Vice President of Marketing. With an impressive track record spanning several global technology brands, Andy brings a wealth of expertise and strategic vision to propel Morse Micro’s marketing efforts as the company continues to redefine the wireless industry landscape.
Based in Sydney, Andy is a seasoned executive with decades of experience across the technology sector, having held senior leadership roles at Telstra, Inflexion Group, Vodafone Group and IBM. Known for his ability to drive commercial growth, transform teams, and deliver impactful results, Andy combines strategic insight with a pragmatic, people-centric leadership style.
“We’re excited to welcome Andy to the Morse Micro leadership team,” said Michael De Nil, co-founder and CEO of Morse Micro. “Andy’s deep expertise in marketing transformation, coupled with his leadership in fostering high-performing, agile teams, will be instrumental in amplifying our brand presence and accelerating our global growth strategy.”
As Vice President of Marketing, Andy will oversee all aspects of Morse Micro’s global marketing strategy. His focus will include amplifying the company’s brand recognition, forging deeper customer connections, and aligning marketing initiatives with Morse Micro’s growth objectives in the rapidly evolving wireless technology market.
“Joining Morse Micro at this transformative stage is an incredible opportunity,” said Andy McFarlane, Vice President of Marketing at Morse Micro. “The company’s groundbreaking advancements in Wi-Fi HaLow technology are reshaping the wireless landscape, and I’m eager to collaborate with this exceptional team to amplify our impact, strengthen customer connections, and drive sustained global growth.”
About Morse Micro
Morse Micro is a leading Wi-Fi HaLow fabless semiconductor company based in Sydney, with global offices. As the world’s premier Wi-Fi HaLow company, we pioneer next-gen IoT wireless connectivity solutions. Morse Micro is now sampling its Wi-Fi CERTIFIED HaLow MM6108 production silicon: the fastest, smallest, lowest power and longest-range Wi-Fi HaLow chip available in the market. Learn more at https://www.morsemicro.com/.
